Mystery shopping is a way of getting a here-and now picture of how your store is performing on an array of KPIs. Maybe you’re examining a store’s interior appearance, or maybe it's the service levels or the product offering, or the traffic flow?
The mystery shopper questions to ask could be many, but our point is that you should be asking your real customers in stead of an instructed, paid mystery shopper who might not even be inclined to do her shopping in your store in the first place. That's why our mystery shopper form provides a great alternative to mystery shopping.
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